4 Tips to Create an Effective POP Display
January 12, 2015
As a retailer, your point-of-sale territory is some of your store's most precious real estate. Nail the POS experience, and you're on your way to increasing your store's bottom line.
It's that simple. Or is it?
There are so many ways to offer point-of-sale displays to consumers. From small countertop displays to much larger freestanding units, there's a question of style. From acrylic to styrene or PETG, there's a question of material. The choices go on.
With so much to consider, where should you begin?
As you strategize your point-of-sale display strategy, consider these four quick tips:
1. First, draw it out.
Don't just visualize a new point-of-sale experience for your customers. Draw it out so you can see and show to people what it might look like.
By drawing it out, you can create a few separate plans. You could arrange your in-store display unit based on color, or based on form. You could map out visual blocks to understand the most ideal locations to put your display unit,
2. What story are you telling?
Every great design has an overarching theme, and point-of-sale displays are no exception. What's your display unit's story? Are you going for new and robust? What about minimal and elegant? Once you've established the intended mood, highlight that with the right colors and signage. Make it easy for consumers to look quickly at the display case and to digest a story.
3. Manage your lighting.
If you light your display case unit from the top, then shadows might disrupt the point-of-sale experience. Make sure to light your units from the front and slightly from the side. If you can light your unit from more than one angle, you'll get more angular definition and offer a more striking visual for your consumers.
4. Be bold. Be different.
Keep things simple, but make sure your POS display is striking to the eye. For one, you don't have to use the same countertop acrylic units everyone else uses. Get creative and try something new. Put your display unit in a new place. Or try designing your own custom case. It's easier than you might think. You don't want to use the same approach too often, or your consumers will learn to tune out your display unit.